Goran Babarogic Product UX Designer

Hi! 👋🏼 I'm Bianca

I’m a London-based product designer with nearly a decade of experience in architecture, where I designed large-scale infrastructure and mastered logistics, collaboration, and problem-solving.

My transition to UX felt natural as both fields are about understanding how people move through spaces, whether physical or digital.


Now, I combine my architectural mindset with user research to create polished, authentic products that drive business goals and foster human connection. As a designer in the digital world, I aim to craft meaningful communications, connections, and experiences, infusing character into every interaction.

I’m a London-based product designer with nearly a decade of experience in architecture, where I designed large-scale infrastructure and mastered logistics, collaboration, and problem-solving.

My transition to UX felt natural as both fields are about understanding how people move through spaces, whether physical or digital.


Now, I combine my architectural mindset with user research to create polished, authentic products that drive business goals and foster human connection. As a designer in the digital world, I aim to craft meaningful communications, connections, and experiences, infusing character into every interaction.

I’m a London-based product designer with nearly a decade of experience in architecture, where I designed large-scale infrastructure and mastered logistics, collaboration, and problem-solving.

My transition to UX felt natural as both fields are about understanding how people move through spaces, whether physical or digital.


Now, I combine my architectural mindset with user research to create polished, authentic products that drive business goals and foster human connection. As a designer in the digital world, I aim to craft meaningful communications, connections, and experiences, infusing character into every interaction.

Outside of work 🛫

Outside of work 🛫

Outside of work 🛫

I'm passionate about new cultures and hatha yoga

I'm passionate about new cultures and hatha yoga

I'm passionate about new cultures and hatha yoga

My tools kit 🛠️

My tools kit 🛠️

My tools kit 🛠️

These are the tools
I use everyday

These are the tools
I use everyday

These are the tools
I use everyday

Figma

UX/UI Design & Prototyping

Framer

Web design & development

Framer

Web design & development

Photoshop

Image editing & visual design

Photoshop

Image editing & visual design

Illustrator

Vector graphics & icon design

Illustrator

Vector graphics & icon design

Notion

Project documentation

Notion

Project documentation

Slack

Communication

Slack

Communication

Ways of working 💡

Ways of working 💡

Ways of working 💡

Bringing design thinking from architecture into digital product design.

Skills that I use to create world-class products

Bringing design thinking from architecture into digital product design.

UX Design

From wireframes to user journeys I utilise various UX techniques to deliver world-class experience.

UI Design

To make outstanding UX work, it still needs polished visual design.

To make outstanding UX work, it still needs polished visual design in which I excel as well.

UI Design

To make outstanding UX work, it still needs polished visual design.

UX Research

I create interactive surveys, hold user interviews, and follow user data to find out what works and what not.

UX Research

I create interactive surveys, hold user interviews, and follow user data to find out what works and what not.

Prototyping

I build prototypes to quickly gather more feedback about products.

Prototyping

I build prototypes to quickly gather more feedback about products.

Workshops

I conduct workshops to come up with new ideas and to promote cross-functional ideation.

I conduct workshops to come up with new ideas and to promote cross-functional ideation.

Workshops

I conduct workshops to come up with new ideas and to promote cross-functional ideation.

Collaboration

I bring positive energy to teams I work in and can communicate effectively about decisions we need to make.

Collaboration

I bring positive energy to teams I work in and can communicate effectively about decisions we need to make.

Designing in the built world 🏗

Designing in the built world 🏗

Designing in the built world 🏗

Below are highlights from my architectural experience that shaped my approach to design thinking, systems problem-solving, and cross-functional collaboration. These foundations now guide my practice in digital product design.

Below are highlights from my architectural experience that shaped my approach to design thinking, systems problem-solving, and cross-functional collaboration. These foundations now guide my practice in digital product design.

Below are highlights from my architectural experience that shaped my approach to design thinking, systems problem-solving, and cross-functional collaboration. These foundations now guide my practice in digital product design.

Single-family homes

Single-family homes

Single-family homes

As Co-Founder of +819 Architects, I led end-to-end project delivery for bespoke residential builds, balancing user needs, technical constraints, and stakeholder input; skills now core to my approach in digital product design.

Luxury mansions

Luxury mansions

Luxury mansions

At Ricardo Azevedo Architects, I led the planning and design of 50+ high-end residential projects, collaborating closely with clients and stakeholders to meet complex expectations. These bespoke projects developed my ability to manage detailed requirements, adapt through iteration, and deliver user-focused solutions.

Logistic centers

Logistic centers

Logistic centers

At Hale Architecture, I was the Project Architect responsible for the construction and delivery of industrial facilities over 200,000 sq ft.

Industrial Developments

Industrial Developments

Industrial Developments

This involved coordinating extensively with large, multidisciplinary teams, including contractors, sub-contractors, engineers, and clients, also rigorously managing requirements to ensure the successful realisation of complex designs while preserving core design principles.